Leap Day is Friskies Plus Day!


Friskies is declaring February 29 “Friskies Plus Day”! If you in the Hollywood Boulevard area, be sure to stop by and see the 10-foot tall, 6-foot wide Friskies Plus Canstruction sculpture that will stand on Hollywood Boulevard for one day only – Friskies Plus Day.

The amazing Canstructure will feature thousands of cans of Friskies Plus, all of which will be donated to three Los Angeles cat rescue organization after Wednesday’s event. Friskies will donate the cans used to build the Friskies Plus Catstruction to three Los Angeles based cat rescue organizations; The Lange Foundation, Kitt Crusaders and Kitten Rescue each will receive thousands of cans of Friskies Plus. Combined, these organizations help 2,400 cats each year. Representatives from each foundation were on site to see the Friskies Plus Catstruction and receive an honorary can symbolizing the donations.

“We are thrilled to celebrate Friskies Plus Day nationwide with cat lovers,” said Kamila Nelson, Assistant Brand Manager for Friskies. “We hope to enhance the lives of cats and help support organizations that help shelter cats live happy, healthy lives before they’re adopted into new homes, and do it in a fun way with our giant Friskies Plus Catstruction.”

Also on Friskies Plus Day, the Friskies Facebook page will house an 8-hour long celebration (noon to 8 p.m. EST) where fans can win extras for their cats, which will include toys, coupons and more.