“Friskies is always looking for new ways to enhance play experiences for cats,” says Alison Coburn, assistant brand manager for Friskies. “We’re asking our Friskies Facebook community to join us in this one-of-a-kind engagement opportunity to help create a space as amazing as the cats that will live there for the next two weeks. They can tune in daily to see how the cats respond to their choices in real-time, and find new inspiration for play with their own cats. And we hope they’ll be inspired to help ensure these cats and many more find forever homes.”

MeoowzResQ helps find permanent homes for hundreds of cats each year, and has many other great adoptables in addition to those in The Playhouse.

For two weeks, the 10 cats will enjoy an amazing space full of feline fun! There is a large built-in aquarium, touch floor to play Friskies® Games for Cats and many unique climbing spaces. Each day “extras,” or new engagement features, will be added to the Playhouse based on input from the Friskies Facebook community. Extras up for vote may include a large climbing tree, tunnel system and bubble machine. Final decisions will depend on Facebook community votes.

Visit the Friskies Facebook page to watch the cats in the Playhouse live from 3 p.m. to 6 p.m. EST every day, February 6 through February 19. You can also watch the Friskies YouTube channel for daily highlights and recap videos.

A lot of the fun will happen through The Friskies Facebook community! Not only can you help decide on extras for the cats, but you can also interact with them! The Friskies Plus Play Live gives fans the ability to “play” with real cats in real time. It’s a modified version of iPet Companion, created by AliceVISION™, which says its free app boosts adoptions, donations and sponsorships in pet rescue and adoption shelters worldwide. The Friskies Plus Play Live feature will be active on Friskies Facebook page during the Playhouse daily broadcast from 3 p.m. to 6 p.m. EST/noon to 3 p.m. PST daily February 6 through February 19.

To watch the Friskies Playhouse cats live, or interact with them using the Friskies Plus Play Live feature, please visit www.Facebook.com/Friskies. To view highlights and video clips from the Playhouse, please visit www.youtube.com/PurinaFriskies.

The campaign motto is “a person is the best thing to happen to a shelter pet”! We couldn’t agree more and hope that you help them spread the word about adopting. Ways you can help spread the word:

• Like the Shelter Pet Project on Facebook http://www.facebook.com/shelterpetproject
• Follow on Twitter http://www.twitter.com/shelterpets
• Watch and share The Shelter Pet Project videos on YouTube http://www.youtube.com/theshelterpetprojector
• Write about the campaign on your own blog.

Let’s help spread the word for all the wonderful pets just waiting to find forever homes. And if you have room in your home and heart for a new furry friend, please think adoption first, you will be saving a life!

If you are a photographer and love animals, please consider volunteering your time to help the animals at your local shelter or rescue. Great photos really can make a difference for the animals, as evidenced by the photos in the article (click the link or the photo to see all the photos and read more).