‘Picture Me @ Home’ provides animal shelters with turnkey marketing campaigns to help increase adoptions, community support and donations in February! And just look at how cute these pets are! Who wouldn’t fall in love with them?!
Animal shelters need to get their kissable critters ready! The “Picture Me @ Home” project created by nonprofit Photographers for Animals and Paws PR, released a series of February themed campaigns to help animal shelters find permanent homes for their adoptable animals.
The “Smooches for Pooches: Kissing Booth” campaign provides marketing materials for a kissing booth featuring adoptable pups in public places. Bringing animals out of the shelter and into the community is a sure way to get attention for the animal shelter and adoptable dogs—not to mention the fundraising opportunity to charge for a smooch.
The “Meet Your Match: Shelter Speed Dating” campaign invites adopters to meet a variety of animals (and species!) for a quick five minute meet-and-greet in a comfortable setting. This campaign gives animals who are regularly overlooked a chance to shine!
February is Adopt a Rescue Rabbit Month, and a chance to educate the public about what great pets rabbits make—did you know rabbits can be litterbox trained? Or that people who are allergic to cats and dogs usually aren’t allergic to rabbits? This themed month helps draws needed attention to the third largest population in shelters.
Finally, animal shelters can celebrate Leap Day (February 29) with a “Leaping Lizards” campaign. Reptiles are always in style, but the local community may not know that animal shelters regularly have snakes, lizards, turtles and more available for adoption.
“It’s important for animal shelters to show they have a sense of humor, and they are fun places to be — and be adopted from,” says Elizabeth Putsche, Photographers for Animals executive director. “Picture Me @ Home campaigns take advantage of the seasons and holidays — and tie adopting animals into whatever the community is talking about.”
Each campaign includes clear actions steps, templates for press releases/media advisories, social media share graphics, flyers, and more.
For more information and to get materials for your rescue group visit www.PictureMeAtHome.org.