We want to wish you a very HAPPY national shelter pet adoption day by introducing “Happy” the Cat and “Happy” the Dog!
These beloved Pet Ambassadors of Hallmark Channel and Hallmark Movies & Mysteries were adopted last year by Crown Media Family Networks’ President and CEO, Bill Abbott, as part of the company’s evergreen PET PROJECT initiative, which seeks to show through entertainment the joys that animals bring to our lives every day.
In the past 5 years, Hallmark Channel has become known for programming that is entertaining and that serves as a catalyst for shelter pet adoption. Some of the network’s marquee franchises include “Hero Dog Awards Show,” “Kitten Bowl,” “Paw Star Game,” and the upcoming 2016 program, “Ultimate Kitten Summer Games.” Additionally, pet adoption or shelter pets have been at the heart of some of the network’s highest-rated Original Movies, “Nine Lives of Christmas,” “My Boyfriends’ Dogs,” and “Puppy Love,” to name a few. As part of the “Tip to Tail” press tour, “Happy” the Cat and “Happy” the Dog will celebrate many pet-related holidays, including National Shelter Pet Adoption Day on April 30th and Be Kind To Animals Week beginning on May 7th, with the mission to galvanize culture around the belief that the most beautiful pets on the planet are those in shelters waiting on a forever home.
“Crown Media Family Networks is proud to support pet adoption and encourage viewers and fans to discover the unmatched love and profound joy a shelter pet can bring into their own families, especially on this day of national awareness and beyond,” said Bill Abbott, President & CEO, Crown Media Family Networks. “With this promotional effort by our Pet Ambassadors, we hope to expand and further our mission of bringing incredible and lovable rescue animals into the spotlight, and through exceptional entertainment, show just how wonderful it can be to give an animal a home.”
“Happy” the Cat, a three-year-old tabby rescued from an Ohio animal shelter, was the first official rescue pet adopted by the network in 2014. “Happy” the Dog is the newest pet to join Crown Media Family Networks’ furry family, becoming the company’s first-ever canine goodwill ambassador. In addition, this adorable pup has just begun training toward certification to be a therapy dog for sick children and their families.