Paws UP for Union Township Animal Shelter

Rock & Rawhide, a 501(c)3 non-profit organization that aims to increase adoptions for dogs and cats in shelters by providing toys and other items that serve as a form of distraction therapy, reducing the stress and noise levels. Research has shown that if noise and stress are reduced, adoptions go up!

On June 16, 2012 R&R will be driving through Union, Middlesex, Monmouth Counties and more to bring hundreds of items to the shelter on Route 22.

Across the country, Rock & Rawhide (R&R) will produce a series of music, art and culinary events designed to bring together various communities to collectively make donations for animals at kill shelters. In the past nine months, R&R has collected 4,807 items weighing 2,360.5 pounds with a value of $42,923.50…and they are just getting started!

According to the Humane Society, over four million dogs and cats are euthanized every year with six to eight million placed in kill shelters across the country. The animals at these shelters suffer extreme stress from deafening noise levels, horrible environmental conditions, and many other factors that contribute to behavioral problems. Research has proven that toys not only reduce noise and stress levels, but increases an animal’s adoptability by helping them express their real personalities to potential adopters.  So how do we solve the stress problem?

Rock & Rawhide is a newly formed 501(c)3 organization whose primary mission is to increase the level of adoptions for dogs and cats in kill shelters by decreasing the stress these animals experience through distraction therapy. They do this by providing toys and other items.

All contributions will go toward “Treat and Distraction” therapy, which is used to relieve animal suffering by gifting animals in need with the comforts of home – toys, rawhides, blankets, treats, towels and more.

“The primary mission of Rock & Rawhide is to generate national awareness for the millions of dogs and cats in need, by hosting, and participating in, events that will serve as a vehicle for animal toy,  material and monetary donations. When pets have lower stress levels, their personality can shine through the cage which increases their chances of being adopted sooner, which in turn, provides space for another homeless pet to be rescued,” said Sean-Patrick M. Hillman, President and Co-Founder of Rock &Rawhide.

On Saturday, June 16, 2012, Rock & Rawhide is making their way over to Middlesex, Monmouth, and Union Counties in New Jersey to collect these essential items to benefit the Union Township Animal Shelter. This shelter has hundreds of dogs and cats coming and going on a daily basis and need our help! The items the shelter would benefit from are tough chew toys, Kongs, Nylabones, rope toys, cat toys, scratching posts, rawhides, bones, food, blankets, towels, leashes, bowls and more! The comfort of a towel or blanket can change an animal’s behavior and state of mind – and let’s face it, people all over have old bedding or towels they can donate!

Union Township Animal Shelter goes without the great importance of a washer and dryer. Towels and blankets need to be thrown out and dogs and cats are unfortunately without the warmth and comfort they need to potentially be adopted. “Animal shelters all over the country tend to stay at full capacity – most are running on a limited budget, and rely heavily on donations,” said Kylie Edmond, singer/songwriter and Co-Founder of Rock & Rawhide.  Rock & Rawhide is aiming towards securing Union Township Animal Shelter with a washer and dryer so that soiled bedding can be washed and handed to other needy animals.

People of Middlesex, Monmouth and Union Counties are greatly needed to donate and sign up to help provide for these deprived animals. You just contact Rock & Rawhide and secure a timeslot; easy as that! If there is anyone throwing away an old washer dryer, or is willing to provide a new one for this shelter please contact us! Giving back to those that don’t have much say is rewarding and heartwarming. Rock & Rawhide will travel to other counties nearby and aims to give as much as they can to each shelter they help.

Donations are accepted on an ongoing basis. For more information visit: and join the Rock & Rawhide Facebook community at