Pet lovers who rely on mobile phone technology for information now have more ways to enjoy Nestlé Purina PetCare’s “petcentric” application. Guess what? It’s free too!
“petcentric” is now available for BlackBerry users, and a new version with upgraded features is now offered for iPhone users. With the enhancements, “petcentric” is available to more than 66 percent of the smartphone market*. In addition, it is now available to 500,000 iPad owners.
“petcentric,” ranked No. 4 on Forbes’ list of 2009 “Best Branded Mobile Applications” after its 2009 launch as an iPhone application, now provides pet owners an even more engaging mobile experience through location-based utility, entertaining content featuring videos and photos, and relevant pet information.
The new features offer a gallery of top pet news stories and videos every day, and new ways to search for professional pet sitters and pet-friendly places using GPS technology. In addition, pet lovers can rate and comment on pet-friendly locations and add their own favorite places.
“‘petcentric’ has proven to be very popular with pet lovers who use smartphone technology,” said Laura Lee, digital brand manager, Nestlé Purina PetCare. “With our enhanced application, we’re excited to provide on-the-go pet owners with new ways to enrich the lives of their pets.”
Developed by Phonevalley, a leading mobile marketing agency, “petcentric” can be downloaded for free by BlackBerry, iPhone, iPod Touch, and iPad users.
The application provides pet lovers with a simple tool to find the closest and most popular pet-friendly places in the United States in various categories, including lodging, dog parks, beaches, restaurants, travel, services and events. For example, it helps locate local parks to take pets for a walk, find an area veterinarian, and identify pet-friendly travel accommodations and providers.
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, said: “We are proud to support Nestlé Purina both on a strategic and tactical level. Mobile offers unique engagement opportunities to reach pet owners on the go and deliver them valuable utilities. The new version of the acclaimed ‘petcentric’ application consistently extends Purina’s reach to BlackBerry users and will increase the affinity with the Purina brand and products.”
Besides location-based services, the “petcentric” application provides tips and information about caring for dogs and cats. Pet lovers also can share pictures and videos of their furry friends for others to enjoy.