Design a dream dog park.

Beneful® Brand to Award $500,000 Makeover to Local Dog Park – Design Expert and TV Host Jason Cameron to Help Bring the WagWorld™ Dream Dog Park to Life

Beneful has announced a first-of-its-kind contest that could make one lucky dog owner’s dream come true.

The Beneful WagWorld™ Dream Dog Park Contest invites dog owners to imagine the ultimate dream dog park! The sky is almost the limit, your dream design has a budget of $500,000! If your design wins, your park will become an inspiration for a real dog park, and your pooch will receive a year supply of Beneful dog food. What would you design? Dream big, then visit the contest at benefuldreamdogpark.com to enter.

Now through June 18 you can enter by submitting a video (two minutes) that answers the question: If you had $500,000 to create the ultimate dream dog park for you and your best buddy, what would you do? Entrants must also describe in 100 words or less how a makeover of their neighborhood dog park could enhance their daily adventures with their dog. The $500,000 renovation will be awarded as an in-kind donation to a public or non-profit dog park in the winner’s area.

“I’m excited to team up with Beneful for this contest to celebrate the joy our dogs bring to our lives,” said Cameron. “Life truly is better together with our four-legged friends and it will be fun to see the creative ideas that dog owners dream up to enhance their daily adventures with their dogs. Remember, dream big!”

Beneful WagWorld Dream Dog Park Contest Timeline

• May 3 – June 18 – Contest entry period
• June 2010 – Entries will be judged by an independent panel based on their creativity (60%), feasibility of bringing the idea to life (20%) and demonstration of how life is better together with your dog (20%).
• July 14 – August 11, 2010 – The top ten finalists will be announced and their videos will be posted on benefuldreamdogpark.com for public viewing and voting.
• August 2010 – The Beneful WagWorld Dream Team, led by Jason Cameron, will select the Grand Prize Winner from the 10 finalists using the same judging criteria as the first round. This final judging will account for 90% of the total score to select the Grand Prize Winner; the assigned public voting rank will account for the remaining 10% of the final score.
• September 2010 – A celebration event will take place in the Grand Prize Winner’s hometown to reveal the blueprint for the WagWorld Dream Dog Park.
• Spring 2011 – The much anticipated unveiling of the newly renovated park will take place.