The Shelter Pet Project
Did you know that every year, of the 8 million dogs and cats that enter animal shelters, 3 million of these healthy and treatable pets are euthanized? It is such a sad statistic. Luckily, The Shelter Pet Project hopes to change this! This new campaign, sponsored by The Humane Society of the United States, Maddie’s Fund, and the Ad Council, hopes to reverse this trend and find homes for these homeless, lovable pets.
The campaign has one unified goal, to increase pet adoption. They hope to reach the 17 million people who plan on getting a new pet this year, letting them know that shelters are the first and best place to find animal companions. The Shelter Pet Project has an awesome website with some great pet adoption resources, and also some really fun and cute things like Pet Personals and an Adopt-A-Gram to help spread the word about this project.
Here is one of the great PSAs that The Shelter Pet Project has out. Be sure to spread the word to all your friends, and let’s help make adoption the first option!
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