Smile!

A funny, heart-warming video called “SMILE,” developed by “I’m Tired of” (ITo), the makers of the popular “I’m Tired of Animal Cruelty” bracelet, which raises money for animal rights and rescue charities, has reached viral levels.

The video is a collection of photos of dogs and cats, who appear to be smiling, set to music.” ITo developed “SMILE” to draw attention to the need to rescue animals from shelters, support animal rescue organizations and stop animal cruelty. It was done in conjunction with its charity beneficiary for the “I’m Tired of Animal Cruelty” bracelets, Best Friends Animal Society.

“We had a lot of fun creating this piece, because you can’t help smiling yourself when you see it, but we never expected it to have this kind of reach,” said Dan Hoffman, co-founder of ITo. “The top two reasons we now get for how customers hear about us is ‘from a friend, co-worker or relative’ or ‘saw the SMILE video.’ We wanted to bring attention to the terrible abuse and neglect of animals, but in a positive way, without showing dogs and cats beaten or in cages. People have responded incredibly well to our approach.”

The “I’m Tired of” campaign is a labor of love for Hoffman and his sister, Carrie Pollare. These $10 eco friendly bracelets, made from recycled tires and metal, are currently raising money for 12 different causes, including animal cruelty, breast cancer, diabetes, world hunger, global warming and autism. “The most important part is that we donate half our sales ($5 per bracelet) to the charities we are aligned with,” Hoffman explained.

Hoffman pointed out that the company also has a program for smaller animal rescue organizations, which can buy the “I’m Tired of Animal Cruelty” bracelets for $5 each and keep the additional $5 for their own organizations. “This program is totally taking off because there are so many charities looking for easy and inexpensive ways to raise money, especially in these tough economic times. The bracelets are a natural to sell at events and on their websites.” He noted that ITo is also about to introduce “I’m Tired of Animal Cruelty” t-shirts, as well, later this month, which will sell for $36 and $18 per shirt will go to charity.

The “I’m Tired of Animal Cruelty” bracelet can be purchased at www.ImTiredOnline.com, as well as bracelets supporting other causes, including AIDS, Autism, Alzheimer’s, Breast Cancer, Child Abuse, Cancer, Diabetes, Global Warming, Heart Disease, World Hunger and The Economy.

For more information, visit www.ImTiredOnline.com. To view the “SMILE” video, click here.