Incredible “Tails”
“Doing More™ for Pets” Campaign Highlights the Most Remarkable Pet Rescue Survival Stories“
ST. LOUIS, MO. (June 18, 2008) – Though the work of pet rescue can often be difficult, expensive and heart-breaking, we also hear stories that re-affirm the purpose, effort and devotion of pet rescue groups across the country. These stories tell of pets that have persevered throughout the harshest of conditions, and with the help of some very special people, have not only survived, but thrived.
The Purina® Pro Plan® brand is recognizing these stories through the Rally to Rescue™ “Doing More for Pets” Rescue Stories Contest. This nationwide campaign chronicles the amazing but often untold stories of pet rescue, and allows America to get involved through an online voting period that begins in June and runs through October. While many people are familiar with their large local animal shelters, “Doing More for Pets” honors rescued pets that have overcome great odds, thanks to the incredible hard work and dedication of small pet rescue organizations.
It is often hard to think of the cruelty some pets are subjected to, however these stories of triumph over adversity warm the heart because they celebrate happy endings and positive outcomes. From a litter of kittens left in a mall planter, to a Boxer so starved she couldn’t stand up, these pets rose above their circumstances, made remarkable recoveries, and in the process brought joy and hope to every life they touched.
More than 70 rescue stories were submitted and a judging panel selected 10 success stories that stood above the rest. These stories demonstrated that by doing more and going the extra mile, these dedicated pet rescue workers changed the lives of 10 exceptional dogs and cats.
Vote for Fluffy and Fido
From June 2nd through October 31, 2008, these 10 stories will be highlighted on www.rallytorescue.org. Animal lovers are encouraged to visit the site and vote for the dog or cat they believe has made the most significant transformation. In November, the finalist with the most votes will be announced at The National Dog Show Presented by Purina®. The pet rescue organization that nominated the winning pet will receive coupons for $5,000 in Purina Pro Plan brand Pet Food. A designated member of the rescue organization, the winning pet and their current owner will also win a trip to attend The National Dog Show Presented by Purina.
Ambassadors to the Rescue
The program is an extension of the Purina® Pro Plan® Rally to Rescue™ campaign, which is dedicated to raising funds and awareness for pet rescue nationwide. The honored pets could not have survived without the passion and commitment of the selfless pet rescue workers known as Rally to Rescue Ambassadors. These tireless individuals work to ensure the safety and well-being of homeless dogs and cats. Thanks to the efforts of these organizations, each year thousands of dogs and cats are rescued, brought back to health and placed in loving homes.
Smaller pet rescue organizations are often overlooked by potential donors and adopters due to their more limited fund raising and marketing capabilities. Rally to Rescue helps nearly 500 rescue organizations across the country give homeless pets the nutrition and care they need and the forever homes they deserve.
To learn more about the Pro Plan Rally to Rescue campaign or to vote in the “Doing More for Pets Rescue Stories Contest” go to http://www.rallytorescue.org.
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., the world’s largest food company. Rally to Rescue is not a 501(c)(3) organization.
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For more information about helping pets and animals after a disaster visit http://www.avmf.org. This week more than 200 veterinarians will help to continue the regeneration of New Orleans by participating in a voluntourism project to rehab four shelters in the two days prior to the national AVMA conference. To date, the AVMF’s dedication to New Orleans has included more than $735,000, deployment of emergency vet medicine teams and a shelter rehabilitation project on July 17 and 18, 2008. To learn about how you can help these efforts continue in New Orleans, and across the country, visit http://www.avmf.org. Thank you and be safe!