Picture Your Dog In Times Square!

There is a fun contest being sponsored by Purina Dog Chow and Drew Lachey.

Is your dog a natural in front of the camera? Do you share Fido’s photogenic features with all your friends? Now you can share your unique dog’s mug with people everywhere when it is showcased on the digital displays in New York’s Times Square and simulcast on the internet.

The Purina® Dog Chow® brand invites dog lovers to visit www.pictureyourdogintimessquare.com between March 17 and April 28 and follow the instructions to register and upload a photo of their one-in- a-million dog. Then, on June 19, uploaded photos will be featured on the Reuters/NASDAQ Digital Tower Billboards in Times Square, giving each pooch face time in one of America’s most famous intersections. The digital displays will be simulcast on the Purina® Dog Chow® virtual online dog park at www.longliveyourdog.com so you don’t need to be in the Big Apple to see your dog’s photo in Times Square.

Those who register with Long Live Your Dog, create a home page for their dog, and upload an original photo will also have a chance to win a trip to New York City to see his or her dog’s image featured on the big screen in person. The trip includes a five-day, four-night getaway with one guest and their picture-perfect pooch. Visit www.pictureyourdogintimessquare.com to learn more.

But what I think is even more exciting is the reason why they are holding this promotion in the first place! To help support real life dog parks.

The Purina® Dog Chow® brand will help support real-life dog parks nationwide with its grant program. Up to $40,000 in grants will go towards maintenance and upkeep of dog-friendly areas, including dog parks and other off-leash designated areas.

“With dog ownership numbers increasing, dog parks are becoming such an integral part of every community,” said Daynique Smith, brand manager for Purina® Dog Chow® brand Dog Food. “People love to spend time with their special dogs, and we want to do our part to provide assistance to community dog parks to sustain and upgrade their facilities.”

To be considered for a grant, applicants must meet certain eligibility requirements, submit an application containing 500 words or less explaining how the funding will be used and include a photo of the park facilities to be upgraded or maintained. Grant applications will be accepted via U.S. mail at Purina Dog Chow Grant Program, 2M, Nestlé Purina PetCare, Checkerboard Square, St. Louis, MO 63164. All applications must be submitted or postmarked between March 17 and April 28, 2008. Limit
one application per dog park. The recipients will be announced online on June 19, 2008.

For more information on the “Picture Your Dog in Times Square” event and the Purina® Dog Chow® Grant Program, or to send a personalized voice message from Drew Lachey, please visit www.pictureyourdogintimessquare.com or www.longliveyourdog.com.

So, get that great photo of your dog and send it in for a chance to win!


  1. WolfGirl says:

    I love competitions like this, thanks for bring it to our attention. (btw, love your blog)

    Great for Purina Dog Chow, hearts are in the right place as we all want our dogs pic on time square AND comes just in the knick of time of declining sales – caused by pet food recalls and a more conscious consumer. 🙂

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